InTowards Data SciencebyJavier MarinA Story of Long Tails: Why Uncertainty in Marketing Mix Modelling is Important“Details matter. It’s worth waiting to get it right.” — Steve JobsNov 272
Ye TaoDemystify Marketing Mix Modeling Using SQL, R and ExcelA comprehensive step-by-step guide to build a Marketing Mix ModelSep 4, 20231
InFlatiron Data & AIbySami YabroudiDIY TV AttributionA client asked us to validate what their marketing agency was reporting in terms of attributable visitors and purchases.Nov 7Nov 7
Camilo JaureguiberryExploring the Feasibility of Lightweight MMM for Holistic Marketing AttributionAfter struggling with attribution modeling using linear regressions, I’ve been eagerly awaiting a more sophisticated solution that still…May 21May 21
Marketing Data Science with Joe DomaleskiMarketing Attribution 101: What It Is and How to Measure ItHow do you know if your marketing is working? It’s a question every business owner asks, and the answer isn’t always straightforward…Sep 15Sep 15
InTowards Data SciencebyJavier MarinA Story of Long Tails: Why Uncertainty in Marketing Mix Modelling is Important“Details matter. It’s worth waiting to get it right.” — Steve JobsNov 272
Ye TaoDemystify Marketing Mix Modeling Using SQL, R and ExcelA comprehensive step-by-step guide to build a Marketing Mix ModelSep 4, 20231
InFlatiron Data & AIbySami YabroudiDIY TV AttributionA client asked us to validate what their marketing agency was reporting in terms of attributable visitors and purchases.Nov 7
Camilo JaureguiberryExploring the Feasibility of Lightweight MMM for Holistic Marketing AttributionAfter struggling with attribution modeling using linear regressions, I’ve been eagerly awaiting a more sophisticated solution that still…May 21
Marketing Data Science with Joe DomaleskiMarketing Attribution 101: What It Is and How to Measure ItHow do you know if your marketing is working? It’s a question every business owner asks, and the answer isn’t always straightforward…Sep 15
InBellbyAmit Sasson | MMM & Geo Test Lead, Bell StatisticsBack to the Future: Trends and Innovations in MMMHere are three key trends shaping the future of MMM: the emphasis on causality, the adoption of Bayesian methods, and real-time analysisJul 17
LAURA IMRIE8 Customer Acquisition Channels to Try in 2024Originally posted on Corvidae, 4th September 2023Jul 29
Boolean MathsWhy should I care about Marketing Attribution?So you have started your D2C brand and you are acquiring customers who love your products.Oct 17
