Marketing Automation

Customers are the lifeblood of any business… However, ALL customers are not equal. — Customers are the lifeblood of any business… However, ALL customers are not equal. The 80/20 principle gives credence to this idea. It confirms… 20% of your customers earn you 80% of your revenue. And in your work life, 20% of the work you do creates 80% of your income. Sadly…

Table of contents — Introduction What Is A Real Estate Chatbot? What Can Chatbots Do For Real Estate Agents? Getting Started with Chatbots What platform should you choose? A Website Social Media Which software should you choose? Tips for Real Estate Agents New To Chatbots Wrapping Things Up Introduction As a real estate agent, the…

When we define “marketing”, what is it? — When we define “marketing”, what is it? Is it a story? Is it running ads? Is it a movie? What is actually marketing? Marketing = stories communicated to multiple people at one time. Back in 2000BC, when civilization was first sprouting from the soil, man used to gather around a…

Is the United States headed into a recession? — Is the United States headed into a recession? I can’t answer that for certain. I’m not an economist. But many smarter people than I who do make a living in that field believe that we’re either in the early days of a recession or getting ready to head into one. …

Business growth is hard. That’s the truth. Sometimes, getting new, qualified leads and nurturing them to paying customers seems like… — Business growth is hard. That’s the truth. Sometimes, getting new, qualified leads and nurturing them to paying customers seems like climbing Mt. Everest. To compound the problem, new technology makes it easier for new entrants to come into your industry and make the competition tougher. U.S. …

Let’s take a look at popular myths about marketing automation. It’s time to stop believing in them. — There are dozens of stereotypes about marketing automation. One of them is that it will make your business flourish without much effort from marketers. The main misconception about marketing automation is that it will launch a system that will do everything by itself and bring in leads effortlessly. …

Recently, I have an interest to explore SMS marketing automation. There are definitely quite a number of marketing automation platforms out… — Recently, I have an interest to explore SMS marketing automation. There are definitely quite a number of marketing automation platforms out there. Some platforms are more friendly than others in terms of being accessible to run trials and explorations on. And Twilio and customer.io are definitely are definitely more accessible…