Shreya ChakrabortyFrom Brand Storyteller to Revenue Champion: Redefining the Role of CommunicationsCommunications, often relegated to the fringes of corporate strategy, has undergone a silent revolution. The crucible of recent crises —…Jul 16
Adrian CaresWhy the phrase “I would love to” kills your authenticity and 5 Alternatives you can start using…How often have you read the following in an email or in a LinkedIn request? (Full disclosure: I am guilty of it, too).Feb 4, 20193
Kaan UğrasızinbrandinspirationThe timeless elegance of Lufthansa: Unveiling the essence one of the well-known global airline’s…In the bustling world of aviation, where competition soars high, the significance of a strong brand identity cannot be overstated…Jul 15Jul 15
Bart GasiorowskiThe art of successful communication strategy — storytellingWhy The Coca-Cola Company Repeats the Same Christmas Ad Every YearJun 17Jun 17
Marketing Insights with OlamideThe ABC’s of an Effective Content StrategyAre you a business owner or startup founder who understands the importance of a strong online presence to achieve your sales objectives?Jul 5Jul 5
Shreya ChakrabortyFrom Brand Storyteller to Revenue Champion: Redefining the Role of CommunicationsCommunications, often relegated to the fringes of corporate strategy, has undergone a silent revolution. The crucible of recent crises —…Jul 16
Adrian CaresWhy the phrase “I would love to” kills your authenticity and 5 Alternatives you can start using…How often have you read the following in an email or in a LinkedIn request? (Full disclosure: I am guilty of it, too).Feb 4, 20193
Kaan UğrasızinbrandinspirationThe timeless elegance of Lufthansa: Unveiling the essence one of the well-known global airline’s…In the bustling world of aviation, where competition soars high, the significance of a strong brand identity cannot be overstated…Jul 15
Bart GasiorowskiThe art of successful communication strategy — storytellingWhy The Coca-Cola Company Repeats the Same Christmas Ad Every YearJun 17
Marketing Insights with OlamideThe ABC’s of an Effective Content StrategyAre you a business owner or startup founder who understands the importance of a strong online presence to achieve your sales objectives?Jul 5
CATLEYA AYUNDASARIAttention is a currency, and understanding the Illusory Truth Effect to trick the Forgetting Curve…3 theories that allow strategists to trick the audience into paying attention and recalling their messagesJun 7
Olaotan FawehinmiInitiate, Integrate, Iterate: A Strategic Approach To Navigating Nigeria’s Dynamic Marketing…1. Nigeria’s media and marketing communications industry seems fragmented compared to more developed markets. In your view, what will it…Jul 5
Daniel RosehillinMarketing Communications DigestMarketing Communications (MarCom): What We Actually Do Within Marketing TeamsThere are career guide descriptions of what marketing communications professionals do. But here’s how I’ve experienced it, running the…Jun 28, 2021
