Marketing AnalyticsFirst, Second, Third, and Zero-Party Data ExplainedNavigating through the Marketing Data LandscapeJul 11
Amy NiMarket Mix Model (MMM) -05 Effects and TransformationIn both the business domain and model structuring, there are two critical effects that marketers and coders must consider: Carryover…Feb 26
Dr. Chi-Hua WangDC 002｜How Does Advertising Work in a World Without Third-Party Cookies?With the rise of data collaboration platforms, the landscape of digital marketing is undergoing significant changes. Since January 2024…Jun 22Jun 22
Amy NiMulti-touch Attribution (MTA) 02 — Algorithmic MethodsI outlined various multi-touch attribution methods in my prior article. Within this spectrum, algorithmic multi-touch attribution models…Apr 7Apr 7
Yerzat TursunkulovPython for Marketing #3: Descriptive and inferential statistics methods to analyze marketing dataToday, I’d like to share with you an essential analysis of marketing data on Python including some helpful descriptive and inferential…Jun 12Jun 12
Marketing AnalyticsFirst, Second, Third, and Zero-Party Data ExplainedNavigating through the Marketing Data LandscapeJul 11
Amy NiMarket Mix Model (MMM) -05 Effects and TransformationIn both the business domain and model structuring, there are two critical effects that marketers and coders must consider: Carryover…Feb 26
Dr. Chi-Hua WangDC 002｜How Does Advertising Work in a World Without Third-Party Cookies?With the rise of data collaboration platforms, the landscape of digital marketing is undergoing significant changes. Since January 2024…Jun 22
Amy NiMulti-touch Attribution (MTA) 02 — Algorithmic MethodsI outlined various multi-touch attribution methods in my prior article. Within this spectrum, algorithmic multi-touch attribution models…Apr 7
Yerzat TursunkulovPython for Marketing #3: Descriptive and inferential statistics methods to analyze marketing dataToday, I’d like to share with you an essential analysis of marketing data on Python including some helpful descriptive and inferential…Jun 12
Amy NiMarket Mix Model (MMM)-03 TechniquesMany statistical techniques can be employed to train Market Mix Models (MMM). Below are a couple of widely used methods in large companies:Feb 21
Masoud Salehi borujeniUnderstanding Interactions Between Marketing campaigns with Markov ChainsMasoud Salehi Borujeni, Meysam Alavi PooyaMay 10
Amy NiMulti-touch Attribution (MTA) 01 — Definition and Basic MethodsMTA is a marketing effectiveness measurement technique that considers all touchpoints on the consumer journey and assigns fractional…Mar 18
