Katherine AybarMarketing Metrics and Analytics: A Balance of BothAmidst all the data, metrics, and business KPIs, it’s easy to get lost in a maze. When faced with the choice between marketing metrics or…Sep 10Sep 10
Onur KuruUsing Data Analytics to Improve Your Marketing CampaignsHello, data-driven marketers! Data analytics can transform your marketing campaigns, providing insights that drive better decisions and…Aug 11Aug 11
Sue Hyun[데이터분석] 내가 코딩을 시작하는 이유대학 졸업을 앞두고 시작한 마케팅 리서치 커리어 이후 찾아온 건 데이터 분석에 대한 흥미였다. 내가 있었던 연구직은 데이터 분석, 리쿠르팅을 제외한 거의 모든 걸 했는데 퇴사를 하고 나니 경력직으로 이직 할 곳은 결국 리서치 회사 뿐 이더라.Jul 11Jul 11
Marketing AnalyticsFirst, Second, Third, and Zero-Party Data ExplainedNavigating through the Marketing Data LandscapeJul 11Jul 11
Dr. Chi-Hua WangDC 002｜How Does Advertising Work in a World Without Third-Party Cookies?With the rise of data collaboration platforms, the landscape of digital marketing is undergoing significant changes. Since January 2024…Jun 22Jun 22
Yerzat TursunkulovPython for Marketing #3: Descriptive and inferential statistics methods to analyze marketing dataToday, I’d like to share with you an essential analysis of marketing data on Python including some helpful descriptive and inferential…Jun 12Jun 12
Masoud Salehi borujeniUnderstanding Interactions Between Marketing campaigns with Markov ChainsMasoud Salehi Borujeni, Meysam Alavi PooyaMay 10May 10
Mirko PetersinMirko Peters — Data & Analytics BlogAre You Ready to Dominate the Digital Marketplace?Ever wondered how some businesses seem to read your mind and deliver exactly what you want? Unlock the mysteries of marketing success in…Apr 9Apr 9
Amy NiMulti-touch Attribution (MTA) 02 — Algorithmic MethodsI outlined various multi-touch attribution methods in my prior article. Within this spectrum, algorithmic multi-touch attribution models…Apr 7Apr 7
Genie AIRevolutionizing Consumer Marketing with Generative AIGenerative AI, often referred to as gen AI, is revolutionizing consumer marketing, ushering in an era of unparalleled personalization and…Mar 29Mar 29
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