Iacopo AmicabileUnderstanding Saturation Curves in Marketing Mix Models: A Deep DiveSaturation Curves are key element to navigate the complexity of MMM and media relationshipsJul 8
Nivedita SharmainExpedia Group TechnologyMeasuring Marketing Success: The Power of Incrementality and Geo TestingA guide to comparable evaluation of marketing and its application at Expedia GroupMay 14
Iacopo AmicabileThe Rise of Marketing Mix Models in a Cookieless WorldThe incoming third party cookie apocalypse weakens attribution and marks a new renaissance for MMMs.Jul 2Jul 2
Davi LirioinBlog Técnico QuintoAndarCausal Inference in Mass Media Marketing: A Deep Dive into Campaign EffectivenessComprehensive Tools for Evaluating Marketing Success — Part 1Jul 21, 20231Jul 21, 20231
Wheels Up Collective Marketing Agency5 Metrics That Actually Matter in AdvertisingTrying to decipher whether your efforts are hitting the mark can leave marketers feeling a bit lost. How can you be sure that your strategy…Jun 26Jun 26
Iacopo AmicabileUnderstanding Saturation Curves in Marketing Mix Models: A Deep DiveSaturation Curves are key element to navigate the complexity of MMM and media relationshipsJul 8
Nivedita SharmainExpedia Group TechnologyMeasuring Marketing Success: The Power of Incrementality and Geo TestingA guide to comparable evaluation of marketing and its application at Expedia GroupMay 14
Iacopo AmicabileThe Rise of Marketing Mix Models in a Cookieless WorldThe incoming third party cookie apocalypse weakens attribution and marks a new renaissance for MMMs.Jul 2
Davi LirioinBlog Técnico QuintoAndarCausal Inference in Mass Media Marketing: A Deep Dive into Campaign EffectivenessComprehensive Tools for Evaluating Marketing Success — Part 1Jul 21, 20231
Wheels Up Collective Marketing Agency5 Metrics That Actually Matter in AdvertisingTrying to decipher whether your efforts are hitting the mark can leave marketers feeling a bit lost. How can you be sure that your strategy…Jun 26
Siya GupteCausal Impact — Understand the inner workings to optimize your resultsLet’s start with why we need it. If you are a marketer, and have some combination of a PR event, partnerships, or local offline media…Jun 6, 2022
FS NdzomgainThoughts on Machine LearningIncrementality Tests for ‘Always On’ Advertising: Challenges and PerspectivesIncrementality tests are a method of measuring the effectiveness of marketing campaigns. They involve comparing the results of a campaign…Jun 10
Deepak Chopra | Talking Data ScienceinTowards AIMeasuring Marketing Effectiveness: the intuition behind Incrementality.Call it AB Testing, Experimental Design or the good-old Test-Control Analysis — measuring marketing effectiveness is all about…Apr 2, 202323