Virginia BackaitisinDigitizing PolarisMarketing Metrics Gaining in PopularityBy Guest Author JoAnne GritterMar 7
Aryanjhaveri2002Impressions 101: The Digital Marketing Metric You Need to KnowEver wondered how many eyeballs your content is catching in the vast digital ocean? Enter the world of “impressions” — the unsung hero of…Sep 28Sep 28
Marketing Data Science with Joe DomaleskiMarketing Attribution 101: What It Is and How to Measure ItHow do you know if your marketing is working? It’s a question every business owner asks, and the answer isn’t always straightforward…Sep 15Sep 15
Virginia BackaitisinDigitizing PolarisMarketing Metrics Gaining in PopularityBy Guest Author JoAnne GritterMar 7
Aryanjhaveri2002Impressions 101: The Digital Marketing Metric You Need to KnowEver wondered how many eyeballs your content is catching in the vast digital ocean? Enter the world of “impressions” — the unsung hero of…Sep 28
Marketing Data Science with Joe DomaleskiMarketing Attribution 101: What It Is and How to Measure ItHow do you know if your marketing is working? It’s a question every business owner asks, and the answer isn’t always straightforward…Sep 15
Abhijeet TalaulikarMarketing Mix Modeling: 7 Metrics to Use and Boost Your ROIThis is the second post in my MMM series. Before you build your MMM, learn about the metrics that it would need to report on.May 19, 2023
Rick KoletainGTM Vault by Full Stack Marketing LeaderHow to Make Your Marketing Metrics Shine in Your Series A Board PresentationPresenting to your board requires more than just numbers; it demands compelling, data-driven storytelling to earn their confidence and…Aug 30
Lata TewariThe Metrics Maze: Finding the Meaningful Ones in MarketingIn the data-driven world of marketing, metrics are king. Clicks, impressions, conversions — they all paint a picture of your marketing…Jun 17