InTowards Data SciencebyRyan O'SullivanCalibrating Marketing Mix Models In PythonPart 2 of a hands-on guide to help you master MMM in pymcNov 11
InTowards Data SciencebyFelix GermaineMarketing Mix Modeling (MMM): How to Avoid Biased Channel EstimatesLearn which variables you should and should not take into account in your model.Oct 164
InTowards Data SciencebyRyan O'SullivanMastering Marketing Mix Modelling In PythonPart 1 of a hands-on guide to help you master MMM in pymcSep 264Sep 264
Duncan Stoddard5 myths of Bayesian MMMIn the process of writing ‘Making Effectiveness Work’ for the IPA, I came across a lot of misleading commentary on the challenges (and…Oct 25Oct 25
InTowards Data SciencebyRyan O'SullivanIs Multi-Collinearity Destroying Your Causal Inferences In Marketing Mix Modelling?Causal AI, exploring the integration of causal reasoning into machine learningSep 101Sep 101
InTowards Data SciencebyRyan O'SullivanCalibrating Marketing Mix Models In PythonPart 2 of a hands-on guide to help you master MMM in pymcNov 11
InTowards Data SciencebyFelix GermaineMarketing Mix Modeling (MMM): How to Avoid Biased Channel EstimatesLearn which variables you should and should not take into account in your model.Oct 164
InTowards Data SciencebyRyan O'SullivanMastering Marketing Mix Modelling In PythonPart 1 of a hands-on guide to help you master MMM in pymcSep 264
Duncan Stoddard5 myths of Bayesian MMMIn the process of writing ‘Making Effectiveness Work’ for the IPA, I came across a lot of misleading commentary on the challenges (and…Oct 25
InTowards Data SciencebyRyan O'SullivanIs Multi-Collinearity Destroying Your Causal Inferences In Marketing Mix Modelling?Causal AI, exploring the integration of causal reasoning into machine learningSep 101
InBellbyAmit Sasson | MMM & Geo Test Lead, Bell StatisticsJust do it — Measuring Complex Customer JourneysLearn through an imaginary case study of a shoe retailer how MMM & Geo Tests can help you measure the impact of your marketing efforts.Jun 18
Ashutosh J.Data-Driven Decisions: How Marketing Mix Modeling transforms Business StrategiesMarketing Mix Modeling (MMM) may sound technical, but at its core, it’s about one thingOct 10
InTowards Data SciencebyLuís RoqueMMM: Bayesian Framework for Marketing Mix Modeling and ROASBayesian framework to model media channels performance, Return on Ad Spend (ROAS), and budget allocation using PyMCJun 65
