Patrick McFaddenAlignment Through Voice-of-Customer (VOC) Insights: The Foundation of Effective Marketing StrategyIn service-based industries, whether you’re a commercial contractor handling large-scale projects or a residential service provider like…5d ago
InBetter MarketingbyEdward BoonHow to Do Focus Groups On a Budget — For Startups and Small BusinessesWhen I worked at Procter & Gamble, I thought marketing research was expensive, complicated, and time-consuming.Mar 2917
InAbout Me StoriesbyRobert LeonardoAbout Me — Robert LeonardoI thought I was born to be invisible but discovered I can make a difference!Nov 286Nov 286
Bohsun ChenDeveloping an Integrated Methodology for Analyzing Ad EffectivenessUnveiling Ad Effectiveness: Combining Observational Insights with Experimental Rigor for Actionable Marketing StrategiesDec 5Dec 5
Red Collar5 Problems of Travel Websites: Looking for Solutions Together with Red CollarEvery website, landing, or promotional page tells the audience about the value of the product and the uniqueness of the services offered.Aug 28, 2023Aug 28, 2023
Patrick McFaddenAlignment Through Voice-of-Customer (VOC) Insights: The Foundation of Effective Marketing StrategyIn service-based industries, whether you’re a commercial contractor handling large-scale projects or a residential service provider like…5d ago
InBetter MarketingbyEdward BoonHow to Do Focus Groups On a Budget — For Startups and Small BusinessesWhen I worked at Procter & Gamble, I thought marketing research was expensive, complicated, and time-consuming.Mar 2917
InAbout Me StoriesbyRobert LeonardoAbout Me — Robert LeonardoI thought I was born to be invisible but discovered I can make a difference!Nov 286
Bohsun ChenDeveloping an Integrated Methodology for Analyzing Ad EffectivenessUnveiling Ad Effectiveness: Combining Observational Insights with Experimental Rigor for Actionable Marketing StrategiesDec 5
Red Collar5 Problems of Travel Websites: Looking for Solutions Together with Red CollarEvery website, landing, or promotional page tells the audience about the value of the product and the uniqueness of the services offered.Aug 28, 2023
Yasna.aiNeural Networks in Marketing Research: How They Change The Rules of The GameThis article aims to illustrate a thought experiment: how humans get pushed out of the market research industry.Dec 22
Maria PavlenkoChoose and be Wide of the mark: Navigating Marketing Research and UX ResearchChoosing the right research method is key to getting good results.May 5
