Marketing Strategies

The demand for plant-based products has been on the rise in recent years, with consumers looking for sustainable and ethical alternatives to traditional products. Several new Indian plant-based brands have emerged, offering innovative and environmentally-friendly products that are slaying the marketing game. Here are some of the top new Indian…

India’s food and beverage industry is a diverse and rapidly growing sector that has seen the emergence of several new brands in recent years. These brands are revolutionizing the industry by offering innovative products that cater to changing consumer preferences and needs. Here are some of the top new Indian…

The Indian footwear market has seen a significant shift in recent years, with an increase in demand for innovative and sustainable footwear products. Several new Indian footwear brands have emerged, offering unique products and marketing strategies that are slaying the game. Here are some of the top new Indian footwear…

The problem is that most of the literature on marketing personas takes you down the path of “Virat has a wife, 3 kids, and a dog,” which has never proven to be all that helpful. How does Virat’s family portrait help me write good copy or content that will get…

Email marketing, dead or alive? I’d personally declare that not only is it alive, it’s thriving. Let me explain. Understandably, many businesses worry that frequent email sending may trigger negative responses from potential consumers. However, when done right, email marketing can be invaluable in building consumer loyalty. Here are some…

In the world of AI-generated text, there are a variety of tools available to help streamline the writing process. Two popular options are Jasper AI and ChatGPT. While both of these tools have their strengths and weaknesses, some people may be wondering if one is better than the other. In…

The world of B2B marketing can be both exciting and challenging. As marketers, we strive to create engaging content and campaigns that resonate with our audience. However, in our pursuit to connect with customers, we must be aware of potential biases that could hamper our efforts. Cognitive biases, which are…