Richard BanksinBetter MarketingWhat Happened When Lowe’s Went Rogue and Started Marketing to Women?Here’s how the company did it.Oct 14, 2021
BRITTONinMarketing + WomenThree Male-Centric Industries That Are Embracing Female Consumers and Making More Money Than EverCigars, Bourbon and Cars: How Companies Like Jim Beam Are Capitalizing on the Shifting Interests of WomenJul 16, 2015
Kori IversonWomen Don’t Want PinkThe year is 2019. Women are at the top of their game in all arenas and there is no sign of backing down, so it’s no surprise that woman…Nov 5, 2019Nov 5, 2019
BRITTONinMarketing + WomenHarley-Davidson and the Quest for Female CustomersHarley-Davidson’s Wild RideJun 4, 2015Jun 4, 2015
John VincentinHair Loss DossierWomen Suffer in Silence About Hair LossMany of us think of balding as affecting only men.Jan 21, 2019Jan 21, 2019
Richard BanksinBetter MarketingWhat Happened When Lowe’s Went Rogue and Started Marketing to Women?Here’s how the company did it.Oct 14, 2021
BRITTONinMarketing + WomenThree Male-Centric Industries That Are Embracing Female Consumers and Making More Money Than EverCigars, Bourbon and Cars: How Companies Like Jim Beam Are Capitalizing on the Shifting Interests of WomenJul 16, 2015
Kori IversonWomen Don’t Want PinkThe year is 2019. Women are at the top of their game in all arenas and there is no sign of backing down, so it’s no surprise that woman…Nov 5, 2019
BRITTONinMarketing + WomenHarley-Davidson and the Quest for Female CustomersHarley-Davidson’s Wild RideJun 4, 2015
John VincentinHair Loss DossierWomen Suffer in Silence About Hair LossMany of us think of balding as affecting only men.Jan 21, 2019
BRITTONHow Female Consumers Are Changing the Way the Fitness Industry Markets Its ProductsFeb 4, 20161
Linda LandersMarketing to the Adult Daughter: Getting It RightThey’re known as Adult Daughters. Or Baby Boomers. Or even the Elastic Generation. Today, every fifth adult in the United States is a…Jan 17, 2019
Maria T. Bailey5 Simple Ways to Avoid Fake Mom InfluencersThere’s been a great deal of conflicting press recently about influencer marketing. On one end of the spectrum are articles touting that…Jun 7, 2018