Marketing

Are you constantly scrolling on social media? If the answer is yes, then you are unknowingly becoming a valuable commodity for the big companies that own these platforms. It may come as a surprise, but you are being used as a product! These social media platforms are free for users…

Brand deal, Medium interview, and two hits — Around six months ago, I started my YouTube channel. My goal was to create one video per week because this is what’s recommended: Build a library of content so people can dive a bit deeper into your world. Plus, proof that you offer valuable insights consistently. Did I hit this goal? No! To date, I’ve published…

Copywriting is a game of research. And research is a game of finding the best messages. But where do the best messages come from? Here’s where I find them, and you can too👇🏻 1. Youtube Comments Sort by top comments. And then by new comments. Read people’s opinions and the way they phrase…

It shows the power of Gumroad — Do you know what I love? When someone pays $20 for a free product. This shows real respect and commitment. I don’t expect this from anyone who’s downloading my free eBooks and resources but it’s always super exciting to see notifications like that in my inbox. Since the launch of my first eBook in January 2023, I made around $300 On Gumroad you can…

Let’s embark with the question: What exactly startup means? To put it in extremely simple and impactful words, a startup can be referred to as a business in its early stage aiming to bring a new product or service to the existing market. …

A few days ago, I tweeted @victorfatanmi: “Brand strategy should provide clarity and inspiration, but also an advantage.” Yes, it sounds great but what exactly does that mean? Today, when you think about brand strategy or read through some examples, it is always about ‘deep’ mission statements, core values, and…

How To Display Value Without Breaking The Bank — · What does it mean to have a high-value presence? · What are the benefits of being perceived as high-value? …

AI has become so evident in our world. It has changed how cars can be driven, our refrigerators can talk now, designers can do high resolution 3D renderings in less than an hour, developers write strings of code without pulling a dreaded all nighter. I assume that those in creative…