Marketing

There’s a clear winner! — Often people forget that Medium is a social media platform. As such, I’d love to compare this platform today with starting and growing a healthy email list. Let’s cut the fluff and talk about the facts: According to Litmus, social media only returns $0.02 for every $1 invested. Whereas an email list generates $36 for every $1 invested. According…

You need 1666 people paying $5 a month to earn $100K a year — $5 is the path to 6-figures. Sounds like B.S. but stick with me. Too many people overlook the opportunity of a newsletter. I’ve trained 1000s of writers over the last 9 years, and I’ve learned this is because the average person doesn’t think their life or work has value. But…

Bottoms Up: How the alcohol industry is evolving and attracting unlikely consumers Since my mid-twenties, I’ve been a non-drinker. I cringe thinking about how many times I’ve been asked, “Are you pregnant?” when I decided to decline an alcoholic beverage. …

So, I came across a really cool article that got me thinking a lot about stuff happening in my new team. And guess what? I couldn’t resist writing another blog about it! This time, I want to chat with you about creativity, consistency, and why you need to allow yourself…

I asked ChatGBT to write a slogan for a bigger banana, a commercial for an electric scooter, develop a campaign for a basketball shoe, and provide direction and copy for a war movie poster. Before we get to the results, consider the following. According to GroupM, AI-enabled marketing today accounts…

Underrated way that skyrockets your sales instantly! Today’s market is saturated with various products in every industry! Customers have so many alternatives. So, how do you not only survive but also thrive in your business? The answer is simple, build a strong brand positioning and market that properly. A question might come up…

From searching relevant websites to offering value, we’ve curated the best practices of reciprocal links for you. — High rankings on search engine result pages can be the key to getting significant web traffic. If you aim to improve the web traffic on your website, getting reciprocal links is an SEO strategy you can try. This discussion will help you uncover the power of reciprocal links and learn…

“A brand becomes stronger when you narrow its focus.” — Al Ries — In today’s fast-paced business landscape, new ideas and brands constantly emerge. Entrepreneurs pitch their concepts in every corner like they’re newsies in the 1900’s. How do you make yourself heard in the marketing traffic jam? The market is flooded with products offering similar values. Plant-based milk alternatives, vegan snacks, chocolates…

It was the last week of 2022, and I decided that I was going to take writing seriously, and that I wasn’t going to quit the first month like I did last time. I started writing one article a week, and nothing really occurred until I got my first big…