Marketing

The good, the bad, and the shady. — Back in September, I started a project to learn more about pricing practices by WordPress plugin companies. At the time of my initial article, When is a discount not really a discount?, plugin creators were accusing each other of using “fictitious” pricing — for example, advertising a sale that is…

About a year ago, Klaviyo launched a completely rebuilt marketing site. Here’s how we did it. Where we started Our previous marketing site, which from here on out I’m going to call the “legacy site,” was a fairly traditional WordPress setup. Its core technologies will be familiar to folks in the WordPress community: …

One of the great things about my job as CEO of Proper is all the interesting and knowledgeable people I get to talk to in the cannabis industry. Learning from people smarter than you everyday is a true privilege — and one never to be wasted. A marketing buddy of…

At this point, you're likely familiar with go-to-market (GTM) strategies — leveraging partnerships to accelerate your growth journey. Top-of-funnel strategies drive raw traffic and brand awareness. Mid-funnel partnerships reach customers at a place of active interest. Bottom-funnel partnerships scale conversion and generate revenue. While each strategy accelerates a dimension of…

When it comes to launching a SAAS business, having a solid go-to-market strategy can make all the difference in terms of success. But what exactly does a go-to-market strategy entail? Simply put, it’s a comprehensive plan that outlines how a company will introduce its products or services to the market…

There are approximately 1.9 billion Muslims in the world. Roughly 12.7% of them live in Indonesia, an archipelagic country in South East Asia where the human population is 273.8 million souls (2021), and 86.7% of them has their faith in Islam. In short, we are many. In the eyes of…

How data become a source of power, a catalyst, and an invisible currency — Sweet sweet internet, the pulsing breathing heart of everything, the hivemind of our collective understanding of the world, the lifeblood of modern society, the highway express to everywhere, from cat pictures, some information about some obscure war in the middle ages, how to tie a tie, and more cat pictures…