Marketing

The backlash shows just how ‘fringe’ this moment really is — While it seems my marketing days are behind me (once you reach a certain age people think you don’t know much about this “science” which is based less on numbers and more on observations of human behavior), I can tell that in my 20-plus years of leading brands I never…

Starting a business can be a bit intimidating, but don’t worry, we’re here to help! One of the most important components of creating a successful business is establishing a strong brand. — Branding is crucial for startups as it differentiates them from competitors and attracts customers, investors, and partners. A well-defined brand can establish credibility and trust, which is especially important for new businesses entering the market.

In recent years, e-commerce has experienced a meteoric rise, revolutionizing the way people shop and transforming the retail landscape. The convenience, accessibility, and wide variety of choices offered by online platforms have reshaped consumer behavior and challenged traditional brick-and-mortar stores. This article explores the impact of e-commerce on consumer habits…

Dive into the brains of the most successful — Twitter is like a treasure trove of the top 1% of thinkers. I can’t believe in two clicks you can get access to the top business people, marketers, and creators on the planet. It’s like a port key to another dimension. If you’re looking for the top thoughts of the…

Okay, let’s talk about LinkedIn. LinkedIn is the premier social networking platform for professionals. The ‘Facebook of the Business World’, right? It’s where you go to showcase your career journey, network with like-minded individuals, and, if you’re in the market, land your next big gig. …

Welcome to The Creator’s Oasis, where imagination thrives and brilliance is celebrated. We are on a mission to unite the most talented and visionary content creators from around the world. Our publication is a vibrant hub of inspiration, collaboration, and opportunity. At The Creator’s Oasis, we believe that great minds…

Not my boss. Or Hugo Boss. An altogether different sort of Boss. I play guitar. I have done so since I was about 13 years of age. I didn’t take it up, like most teenage boys did, to impress girls. I did it because I was bullied a lot at…

The USP (Unique Selling Proposition) was first used in the 1940s. The first to use this strategy is Rosser Reeves, who is considered the father of marketing in the advertising industry. — The USP (Unique Selling Proposition) was first used in the 1940s. The first to use this strategy is Rosser Reeves, who is considered the father of marketing in the advertising industry. Rosser Reeves won the elections with this strategy. According to the USP, you have to find a unique place…

Follow these 7 steps instead — I’ve heard it. You’ve heard it. Everyone’s heard it. The following phrase is spouted on all corners of the internet. I read an article about it earlier this week: “You’ve got to spend money to make money.” But here’s the thing. It’s just not true. Without sounding like a giant-sized…