Marketing

A couple of months ago, I posted a single question in several Facebook groups for writers and authors with a total membership of over 780,000. My question was this: “What would convince you to buy a book from an author you’ve never heard of?” The response was overwhelming. I received…

Let me show you — Guess how many monthly users Reddit has? Go on — take a stab. If you’re like me, the answer might surprise you:

A/B testing is a method that tests whether the mathematical difference between control groups occurred statistically or randomly. For example, we can use A/B testing to determine if a sales increase brought about by a campaign is due to the campaign itself or just by chance. In this article, I…

Within 4 years he reached this awesome milestone. So can you! — There’s a very smart guy on Medium. His name is Kevin Dennehy He got his email list up and running on Substack and now has 13,000 subscribers! Imagine a newsletter with more than 10,000 subs! That’s incredible. Kevin has a B2B tech newsletter called Location Business News. It’s very niche. Some of the questions he’s answering: Who is making strategic…

By The Picnic Team OK, confession time Picnickers. We felt like we needed to switch up our style just a bit. Allow us to explain. If you opened the Picnic app recently (as in, today) you may have noticed we’ve made a few changes. Changes we made based on YOUR…

Search for the best LinkedIn strategy. — LinkedIn’s vision is to create economic opportunities for everyone in the global workforce. Creator economics translates this vision into ’10 LinkedIn hooks’, ‘how to write better on LinkedIn’, or ‘buy my LinkedIn course’. I support learning. But I find it ridiculous how many people are racing to massage people into…

Business is money; but without the right knowledge, you’ll have a business that isn’t generating supposed revenue. Quality gives business the evergreen tagline. Adeife and Clinton recommended some books recently, “think and grow rich” by Napoleon Hill and The Psychology of selling” these are one of the best books that…

Over 80% of searches are conducted using search engines. It’s interesting to note that the typical internet user tends to focus on the first five results displayed on a search engine results page (SERP). A study conducted in 2014 by Advanced Web Rankings revealed that approximately 67% of all clicks…

A closer look at the role of geeks in the evolving gig economy — In this blog post, I will explore and share tips on how to be a geek and help the economy grow. Do you have what it takes to be one? Read and find out. In the age of the gig economy, being a geek can give you a significant advantage…