Marketing

New brand elements reflect the independent podcast network’s bold authenticity, boundless creativity, and commitment to empowering creators — Radiotopia from PRX, the award-winning podcast network for independent creators, today unveils an updated visual identity for the network. Coupled with this refreshed branding, the new tagline “audio with vision” will serve as an expression of the network’s purpose and mission as a creator-centered home for innovative programming.

Can AI tools like ChatGPT be trusted as an accurate narrator of reality? As a coworker? As a workplace tool? Hello everyone. I’m Terrence Doyle, a senior editor here at Codeword, and I’ve been tasked with the responsibility of managing Aiden, our AI editorial intern. Before I go into any…

For a long time, bigger brands have used participation marketing (or experiential marketing) as a way to engage with their customers and build stronger relationships with them. This is demonstrated in a PWC survey, where 81% of consumers said they were more likely to make a purchase from a brand…

From a computer science perspective, an AI that seems like it could pass a Turing test is sort-of a pretty big deal… but such technical achievements rarely capture public imagination as much as ChatGPT has over the last few months. So, why is the entire world heralding pages of competently…

Social media can be an extremely effective marketing tool for businesses. It lets you target a large number of potential customers relatively inexpensively and connect with them in a personal way. An effective social media strategy should focus on content that provides social value, establishes thought leadership, builds relationships and…