Marketing

Last week I attended the Bicycle Leadership Conference in Dana Point, California. Run by non-profit People for Bikes, the event brings together not only bike business people but non-profits, vendor businesses and international brands. As someone who is relatively new to the bike business, this is just my third BLC…

Allow me to re-introduce myself. My name is Stacey Nduta. An African, a Kenyan, a daughter, a sister. An entrepreneur? Well albeit the multiple stops and restarts, I’ve always loved business. I’ve watched my mom provide for my sister and I through staying creative in business. I’ve felt the pain…

Yes, I just bastardized a Vanilla Ice lyric. Trust me; it’ll make sense in a few minutes. I’m usually a big fan of brand collaborations. So when I heard about Nike x Tiffany, I couldn’t wait to see what these two iconic brands would come up with together. …

For startups, pricing is one of the most powerful growth lever that’s hiding in plain sight. A thoughtful pricing strategy will propel new customer adoption, strengthen your unit economics, and promote the adoption of new products. And particularly in an environment that has shifted from “growth at all costs” to…

How to Not Suck at Writing: Episode #21 — When you write a blog post, each sentence only has one job. Get your reader to read the next sentence. This is crucial for writing on Medium because you get paid based on how long people spend reading your articles. The more people finish your posts, the more money you…

In the ever-evolving business landscape, organizations constantly seek innovative ways to gain an edge in their respective industries. One such groundbreaking approach has been the recent decision by Book Blaster, an AI-powered marketing tool for authors, to bring an artificial intelligence language model on board as their new Chief Marketing…

Influencer marketing is a brilliant method marketing professionals employ for varying objectives that includes conversions, increased reach and awareness and a personalized approach towards building a brand. Social media platforms like instagram, Facebook, Twitter and YouTube have a lot of influencers with different niches, methods and rates. They are believed…