Marketing

Around 40% of stories that get a Boost are recommended by Nominators from the Community — When you become an official Boost Nominator from the community you have the power of the Boost at your fingertips. You can’t press the Boost button and decide which stories get Boosted but you have a major say in what gets Boosted or not. Around 40% of stories that get a Boost are recommended by Nominators from the Community.

And a 5 step plan for you to do it for your startup — This is the latest in a series of reflections on how to build, launch and grow a startup (particularly a consumer one, in financial services, in London) Before we get going, let me give you some context. I’m the Head of Marketing at Yonder, a new credit card launched in London last year. …

Use QR codes to accelerate the consumer’s conversion journey. Although QR Codes have been in existence since 1994, there was a huge surge in their usage after the COVID-19 pandemic. Currently they’re extensively used in Fintech, Banking, Hospitality & Services, Retail and Healthcare. QR Codes today are an innovative technique…

So let me ask you a question, do you prefer buying products at the market with tags like organic, eco­friendly, natural, etc? Of course, you do because it reduces the guilt in you for destroying nature slowly. As per the Nielson study, more than 70% of buyers today are ready…

In this informative article, we’ve extracted valuable insights from Mark Roberge, a prominent Managing Director at Stage 2 Capital, former Chief Revenue Officer of HubSpot, and esteemed professor at Harvard Business School. In his course “Secrets of Silicon Valley Growth,” Mark explores the inner workings of product-led growth (PLG) strategies…

I have always wondered how I can help my friends who manage social media channels for companies across various industries to work more effectively for their respective companies. …

As a marketer, it’s important to know that communication is beyond words. Without knowing the depth, a marketer will drown in the shallows of communication. Communication is a fundamental aspect of human interaction that allows to express. While words play a critical role in conveying messages, communication goes beyond that…