Marketing

The advent of 5G networks is set to bring about a significant shift in the world of marketing and advertising. With their faster speeds, improved reliability, and lower latency, 5G networks offer a wealth of new opportunities for companies to engage with their customers in more meaningful ways. As a…

Welcome to the first SORA Community Marketing Fund Update! We intend on providing monthly updates about the community marketing fund and how it has been used to raise awareness about SORA. …

How naming your UX Research findings can make them stick — Developing an understanding of user needs and identifying concrete design recommendations requires a combination of rigorous research, careful analysis, and effective communication. With everything involved in setting up the best study, analyzing data, and report writing, it is easy to overlook one of the simplest ways to make findings stick…

How To Choose The Right Social Media Platform For Your Brand. Every business needs social media presence. Social media supports your website, integrates with SEO and ads, expands your reach, and builds a community around your company. It’s a part of your brand story, and impacts how you’re perceived. But…

The cryptocurrency and blockchain industry is rapidly growing, with new projects and companies emerging every day. However, with so much competition, it can be challenging for businesses to stand out and effectively reach their target audience. In August 2020, BlockBold — a leading crypto marketing agency — founded with the…

Breaking down popular creative testing methodologies — TL;DR: Marketers use A/B tests and pre/post tests to optimize their marketing assets. Unfortunately, both of these test types have significant drawbacks. RCT tests, popular in the science community, are more accurate. But they are typically time consuming and expensive. RCT advancements mean they are now fast (24 hour results) and…