Martech

One of the major shifts I’ve personally seen, even before my time at Snowflake, is that organizations are not looking to their cloud data platforms for just analytics. Organizations instead need a Data Cloud to power their core business processing. The Snowflake Data Cloud has long evolved from just being…

Please tell us about your work journey. My work journey technically began when I was about 7 years old — I would clean my mom’s friends’ homes for the whopping price of $1/room, hah. (Don’t worry; it wasn’t forced labor! I actually enjoyed it, and it was my first foray…

Gone are the days when mobile games were just a source of entertainment. Today, they are a billion-dollar industry, with approximately 2.2+ billion mobile gamers around the world.* With the rise in competition, it’s becoming increasingly challenging for gaming studios to stand out in the market. As a result, personalization…

To Bunde or Unbundle Your CDP! Originally written: 4/25/22 I spend a lot of time talking about CDP’s (customer data platforms). For a quick education, CDP’s allow clients to gather, segment, and distribute first party customer data. As a connector of data, LiveRamp is often on the receiving end of…

Even if you don’t know where your business will be in the future, one thing is sure — you will have to deal with more data and, potentially, more people. …

Can you walk us through the journey that led to the inception of Fintel Connect? Like every great journey, it started with a problem. About a decade ago, Enterprise Bank in Canada approached us, seeking our expertise to manage and run their affiliate program. This marked our introduction to the…

Data Clean Room: Answer to Cookieless world and first-party data strategies. Data Clean Room: Answer to Cookieless World and first-party data strategies. The concept of data clean rooms has gained prominence in the Adtech world in recent years as a response to growing privacy concerns and increased regulatory scrutiny. A…

Zone’s Mark Sylvester handpicks and shares the five best news stories on digital trends, experiences and technologies… 1. Pride? Proceed with caution As the LGBTQ+ community begins to celebrate Pride Month, retailers have been warned about simply jumping on the rainbow bandwagon. A survey by data and analytics company GlobalData has discovered that while younger…

Can you walk us through the journey that led to the inception of Fintel Connect? Like every great journey, it started with a problem. About a decade ago, Enterprise Bank in Canada approached us, seeking our expertise to manage and run their affiliate program. This marked our introduction to the…