InBetter MarketingbyLandon PoburanWhen Facebook Ad Performance Doesn’t Tell You The Whole Story…Ads are the first to take the credit when performance is up. And the first to blame when performance drops. Performance goes beyond ads.Nov 211
Itika JuyalMedia Planning & Measurement UnitsMedia planning is the essence of any successful media selection.Apr 1
Shailin DharTallying Trouble: Counting Ad ImpressionsThis is an excerpt from my book Transparency, Metrics, and Money: A Marketer’s Guide to Digital Advertising.Nov 10Nov 10
Kamal BalogunTop Five Media Buying Trends of 2024: Navigating the Future of Advertising | KamalGoodWelcome to my blog, where we delve into the dynamic world of media buying! As we look ahead to 2024, the landscape of media buying…Dec 1, 2023Dec 1, 2023
InGrowe companybyTaras TsvykExploring Media Buying at Growe: Opportunities and FeaturesWhen I think about the life of a Media Buyer in an iGaming company, the first thing that comes to mind is a rollercoaster: you must be…Oct 22Oct 22
InBetter MarketingbyLandon PoburanWhen Facebook Ad Performance Doesn’t Tell You The Whole Story…Ads are the first to take the credit when performance is up. And the first to blame when performance drops. Performance goes beyond ads.Nov 211
Itika JuyalMedia Planning & Measurement UnitsMedia planning is the essence of any successful media selection.Apr 1
Shailin DharTallying Trouble: Counting Ad ImpressionsThis is an excerpt from my book Transparency, Metrics, and Money: A Marketer’s Guide to Digital Advertising.Nov 10
Kamal BalogunTop Five Media Buying Trends of 2024: Navigating the Future of Advertising | KamalGoodWelcome to my blog, where we delve into the dynamic world of media buying! As we look ahead to 2024, the landscape of media buying…Dec 1, 2023
InGrowe companybyTaras TsvykExploring Media Buying at Growe: Opportunities and FeaturesWhen I think about the life of a Media Buyer in an iGaming company, the first thing that comes to mind is a rollercoaster: you must be…Oct 22
PRASITMastering Media: Your Complete Guide to Paid Media Buying AgenciesIn the ever-evolving landscape of digital marketing, the role of paid media buying agencies has become increasingly vital for businesses…Oct 11
InAdtheorybyJosh WeaverThe Profitability and Costs of Social Media Marketing: An In-Depth AnalysisMar 28, 2023
Adriana LimaHow Media Buyers Control The Purse Strings And “Own” The Industry SpaceI come from a time when buying media meant purchasing ad space on traditional media platforms such as print, radio, TV, and outdoor…Sep 16
