Media Buying

The world of non-fungible tokens (NFTs) has seen a surge in popularity in recent years, with creators and artists using them to monetize their digital assets and collectors using them to own unique pieces of digital art. However, with the market becoming increasingly crowded, it can be challenging to stand…

Incentives are a powerful tool that businesses and media buyers use to drive sales and increase engagement with their products or services. These incentives can take many forms, including cash rewards, discounts, gift cards, and merchandise. But, what is the best incentive for business and media buying? Cash incentives are…

Ad planning is an important process for media buyers, as it involves developing a strategy for placing advertisements in the most effective and efficient manner. There are several key steps involved in ad planning, including research, budgeting, targeting, and measurement. The first step in ad planning is research. This involves…

Programmatic digital buying had so many promises, but those promises are empty when it comes to how it’s evolved…or devolved into a mess of awful content, clickbait websites, and non-human traffic. Let’s start with awful content. The image above is of four items that were in my Twitter and Facebook…

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New week, new topic! I’m still following up on the great communication framework and plan that my friend Mona Malca helped design and implement. This week, I’ll be talking about one of my main skills: media buying. As I explained in detail in Friday’s article, I’m going to focus my…