Andy SriubasA Universal Translator for Contemporary OOH Ad TradingMRC Publishes Measurement Standards for Out-of-Home AdvertisingMay 27
Zinia BhattacharyaBeyond the recent MMM hype: Why data architecture holds the key to meaningful measurement.Market Mix Modelling is all rage again but we will face the same stumbling blocks without the right data architectureSep 3, 2023
Dane BuchananApple’s WWDC 2023: What matters for media measurementSKAN 5.0, Privacy Manifests, SDK Signing & Private RelayJun 16, 2023Jun 16, 2023
InArmilar BlogbyArmilarArmilar invests in MindProber’s Series AOct 11, 2022: Portuguese startup MindProber, a real-time media analytics solution that measures the emotional impact of content, is raising…Oct 11, 2022Oct 11, 2022
Burrelles2021: PR and Communications Year in ReviewAs 2021 winds to a close, we thought it would be interesting to look back at the topics we covered and what resonated the most with our…Jan 11, 2022Jan 11, 2022
Andy SriubasA Universal Translator for Contemporary OOH Ad TradingMRC Publishes Measurement Standards for Out-of-Home AdvertisingMay 27
Zinia BhattacharyaBeyond the recent MMM hype: Why data architecture holds the key to meaningful measurement.Market Mix Modelling is all rage again but we will face the same stumbling blocks without the right data architectureSep 3, 2023
Dane BuchananApple’s WWDC 2023: What matters for media measurementSKAN 5.0, Privacy Manifests, SDK Signing & Private RelayJun 16, 2023
InArmilar BlogbyArmilarArmilar invests in MindProber’s Series AOct 11, 2022: Portuguese startup MindProber, a real-time media analytics solution that measures the emotional impact of content, is raising…Oct 11, 2022
Burrelles2021: PR and Communications Year in ReviewAs 2021 winds to a close, we thought it would be interesting to look back at the topics we covered and what resonated the most with our…Jan 11, 2022
ArimaWhy SimCity is the future of media measurementImagine being so detailed oriented that you play a version of SimCity that is a replica of Toronto. Not just the overall population size…Oct 28, 2020
Arwal DharMeasuring the unmeasurable — layman’s guide to measuring marketing ROI for Fixed BuysTo the general public, digital marketing may seem like the heaven’s response to the traditional marketer’s prayers. Traditional marketers…Feb 23, 2020
Aditya RajnarayanWhy the independence of media and measurement is key to transparency in marketing | LifesightAs the pressure for marketing ROI increases among advertisers, they are demanding deeper insights into how agencies, publishers, and…Aug 4, 2019
