Tamara JaglicaMedia Plan Recipe — Nearly as good as NansHaving an effective media plan is key to creating a successful campaign, without it you may not reach the audience you were intending and…May 17
Itika JuyalMedia Planning & Measurement UnitsMedia planning is the essence of any successful media selection.Apr 1
Isabella HamblinA guide to the relationship between IMC and media planning: Why media planning is importantMedia planning plays an important role in the broader marketing context, particularly marketing communications (Keene & Chan, 2024). The…May 14May 14
NasmediaHow to allocate budget across different media channelsFive common ratios that have been used as a starting point in the advertising industrySep 1, 2023Sep 1, 2023
Xavier de CarvalhoUnderstanding and Applying the Dynamic Margin-Adjusted CPA Model in Diverse IndustriesNavigating the Complexities of Cost Per Acquisition with Innovation and PrecisionFeb 1Feb 1
Tamara JaglicaMedia Plan Recipe — Nearly as good as NansHaving an effective media plan is key to creating a successful campaign, without it you may not reach the audience you were intending and…May 17
Itika JuyalMedia Planning & Measurement UnitsMedia planning is the essence of any successful media selection.Apr 1
Isabella HamblinA guide to the relationship between IMC and media planning: Why media planning is importantMedia planning plays an important role in the broader marketing context, particularly marketing communications (Keene & Chan, 2024). The…May 14
NasmediaHow to allocate budget across different media channelsFive common ratios that have been used as a starting point in the advertising industrySep 1, 2023
Xavier de CarvalhoUnderstanding and Applying the Dynamic Margin-Adjusted CPA Model in Diverse IndustriesNavigating the Complexities of Cost Per Acquisition with Innovation and PrecisionFeb 1
Karan MehtaCase study — Google ad campaign for RummyCircle online game companyCase study for a hypothetical Google ad campaign for RummyCircle, an online gaming company that offers a platform for playing rummy.Feb 22, 2023
NasmediaUnlocking the secrets to a successful digital media mixHere are five components to considerNov 10, 2023
Max Shulgin💛💙What is a communication strategy and how to build one?One of the most important success factors for any business is effective and timely communication with customers. Companies and brands must…Jan 12, 2023
