Tamara JaglicaMedia Plan Recipe — Nearly as good as NansHaving an effective media plan is key to creating a successful campaign, without it you may not reach the audience you were intending and…May 17
Itika JuyalMedia Planning & Measurement UnitsMedia planning is the essence of any successful media selection.Apr 1
Isabella HamblinA guide to the relationship between IMC and media planning: Why media planning is importantMedia planning plays an important role in the broader marketing context, particularly marketing communications (Keene & Chan, 2024). The…May 14May 14
Alexandra LeoinPurposeful CommunicationsPaid vs. Unpaid Media: Guidelines for Creating Useful Media Plans in 2019COMMUNICATIONS LEADERS HAVE TO ANSWER A LOT OF QUESTIONS FROM EXECUTIVE TEAMS AND ADDRESS A RANGE OF AUDIENCE NEEDS: WHAT CHANNELS ARE…Jan 25, 20191Jan 25, 20191
Xavier de CarvalhoUnderstanding and Applying the Dynamic Margin-Adjusted CPA Model in Diverse IndustriesNavigating the Complexities of Cost Per Acquisition with Innovation and PrecisionFeb 1Feb 1
Tamara JaglicaMedia Plan Recipe — Nearly as good as NansHaving an effective media plan is key to creating a successful campaign, without it you may not reach the audience you were intending and…May 17
Itika JuyalMedia Planning & Measurement UnitsMedia planning is the essence of any successful media selection.Apr 1
Isabella HamblinA guide to the relationship between IMC and media planning: Why media planning is importantMedia planning plays an important role in the broader marketing context, particularly marketing communications (Keene & Chan, 2024). The…May 14
Alexandra LeoinPurposeful CommunicationsPaid vs. Unpaid Media: Guidelines for Creating Useful Media Plans in 2019COMMUNICATIONS LEADERS HAVE TO ANSWER A LOT OF QUESTIONS FROM EXECUTIVE TEAMS AND ADDRESS A RANGE OF AUDIENCE NEEDS: WHAT CHANNELS ARE…Jan 25, 20191
Xavier de CarvalhoUnderstanding and Applying the Dynamic Margin-Adjusted CPA Model in Diverse IndustriesNavigating the Complexities of Cost Per Acquisition with Innovation and PrecisionFeb 1
Dr. Ville Lahtinenintravel audienceConstrained budget allocation with Bayesian banditsPutting your clients’ advertising budgets into optimal useJun 10, 20221
NasmediaUnlocking the secrets to a successful digital media mixHere are five components to considerNov 10, 2023
NasmediaHow to allocate budget across different media channelsFive common ratios that have been used as a starting point in the advertising industrySep 1, 2023
