Corinne CasagrandeAttention: It’s In Short SupplyQuantifying attention has always been media’s implicit goal. Putting an explicit number on individual attention picked up steam in 2018…Dec 2
Itika JuyalMedia Planning & Measurement UnitsMedia planning is the essence of any successful media selection.Apr 1
Serhat Gurcu💡 From Brand Building to Real Connections: How AI is Changing AdvertisingBrands still matter — but actually reaching people in a real way? That’s the tough part. Here’s how AI is helping brands connect better by…Nov 4Nov 4
NasmediaHow to allocate budget across different media channelsFive common ratios that have been used as a starting point in the advertising industrySep 1, 2023Sep 1, 2023
Isabella SorensenA Guide To Media Planning: A Student’s ReflectionCreated by Isabella SorensenMay 17May 17
Corinne CasagrandeAttention: It’s In Short SupplyQuantifying attention has always been media’s implicit goal. Putting an explicit number on individual attention picked up steam in 2018…Dec 2
Itika JuyalMedia Planning & Measurement UnitsMedia planning is the essence of any successful media selection.Apr 1
Serhat Gurcu💡 From Brand Building to Real Connections: How AI is Changing AdvertisingBrands still matter — but actually reaching people in a real way? That’s the tough part. Here’s how AI is helping brands connect better by…Nov 4
NasmediaHow to allocate budget across different media channelsFive common ratios that have been used as a starting point in the advertising industrySep 1, 2023
Isabella HamblinA guide to the relationship between IMC and media planning: Why media planning is importantMedia planning plays an important role in the broader marketing context, particularly marketing communications (Keene & Chan, 2024). The…May 14
Kubra SoydanSemiotic in Music : An example of ‘’How a song can create an intercommunication within different…Unlike European states , Turkey as a ‘’devoloping country’’ , has an ultimate demograhic variety with a contrubition of the different…May 1
Itika JuyalMedia ScienceWe frequently ponder over the precise timing of broadcasters in presenting us with relevant advertisements, as well as their ability to…Mar 25
