Quand les statistiques guident nos viesChaque mois, le Studio 404, l’émission de société numérique, discute et analyse les effets…
Breaking down your REVsRevenue. It’s the most important factor to any business, but it’s also a catch-all word that can mean almost anything…
Growth metrics for your pre-beta startup in 2 hoursHow do you know that you’re doing the right thing to grow your startup when you didn’t even start beta test your product?That was an issue that we have struggled with for some time now. OK, there are page visits…
I know this is a joke, but the rest of the world is indeed on the metric side for good reason. It’s probably time we considered modernizing our measurement systems accordingly.
How to choose the right UX metrics for your productWhen designing for the web, you can analyze usage data for your product and compare different interfaces in A/B tests. This is sometimes called “data-driven design”, but I prefer to think of it as data-informed design — the designer is…
How am I doing?I'm a firm believer that most people, most of the time, want to make a good job. Even on a bad day I have a hard time imagining anyone waking up and saying “today, I’ll do my best to suck”, arguably even that would qualify as wanting to do a good job albeit not perhaps in a constructive manner.
Not All Metrics Are Created EqualAnd it is especially true in the case of online search products. In Not Everything That Can Be Counted Counts, we discussed why figuring out and using proper metrics which are aligned with customer outcomes is important. In this article, we explore the traits of metrics…
Desktop dark social referralsUPDATE: Might have found the answer here.Let me start by agreeing with what you’re thinking — this doesn’t seem possible, right? We all know “dark social” thanks to Alex Madrigal’s 2012 opus and 2014 followup that gave a name and a shape to the…
You Say You’re Data-Driven, We Call BullshitWord on the street is that data is important. And we know that you know it’s important — in fact, based on the State of Analytics 2016 report, 86% of industry professionals believe analytics is critical to their decision-making process.
