

When facilitating a brainstorming session I will almost always use mind mapping as a way to focus the group while still offering them the flexibility to explore ideas at their own pace. Visually driven and free form, mind mapping, while not easy to master, provides an excellent tool to develop ideas, gather feedback, and foster thoughts for later analysis and review.
Gerad!
I like the idea for the game that you came up with! Ive never thought of playing hide and seek in the dark and it sounds like a blast (especially after a few cocktails.) I also like that all of your themes have to do with child interactions with the product or snack. The images on the mind map are super awesome too…
I like how much you just let your mind wander when creating your mind map! It is really interesting to see how you start from snacking and end up with topics like Jimmy Fallon. It really looks like creating a mind map was successful in helping you come up with some new associations related to snacking that you may not have thought of in a different…