Zeke CamusioMedia Mix Modeling (MMM) vs Multi-Touch Attribution (MTA)What attribution solution do you need? Multi-touch attribution (MTA) or media mix modeling (MMM)? Find out which one is right for you.Oct 24
Bernardo LaresSelect the right MMM candidate based on your specific criteria and business knowledgeChoosing the right Marketing Mix Model (MMM) is a daunting task, especially when faced with hundreds of potential models to consider. The…May 241
Levi LiaoCommon Marketing Mix Modeling Misunderstanding, Episode 1: Measuring Media Performance More…A frequent question asked in Marketing Mix Modeling (MMM) is about the granularity of model learnings. Many people assume that MMM can…Oct 231Oct 231
Rajiv GopinathUnderstanding Contribution and ROI from Regression Outputs in Marketing Mix Modelling (MMM)IntroductionSep 18Sep 18
Iacopo AmicabileSurfing the Pareto frontline in the context of Robyn MMMDon’t settle for Robyn one-pager, explore further possible MMM solutions.Oct 4Oct 4
Zeke CamusioMedia Mix Modeling (MMM) vs Multi-Touch Attribution (MTA)What attribution solution do you need? Multi-touch attribution (MTA) or media mix modeling (MMM)? Find out which one is right for you.Oct 24
Bernardo LaresSelect the right MMM candidate based on your specific criteria and business knowledgeChoosing the right Marketing Mix Model (MMM) is a daunting task, especially when faced with hundreds of potential models to consider. The…May 241
Levi LiaoCommon Marketing Mix Modeling Misunderstanding, Episode 1: Measuring Media Performance More…A frequent question asked in Marketing Mix Modeling (MMM) is about the granularity of model learnings. Many people assume that MMM can…Oct 231
Rajiv GopinathUnderstanding Contribution and ROI from Regression Outputs in Marketing Mix Modelling (MMM)IntroductionSep 18
Iacopo AmicabileSurfing the Pareto frontline in the context of Robyn MMMDon’t settle for Robyn one-pager, explore further possible MMM solutions.Oct 4
DP6 TeaminDP6 USWhat is the best MMM tool for your company? An evaluation of LightweightMMM, Orbit, and RobynMarketing mix models (MMM) rely on statistical techniques, such as multiple linear regression, to analyze historical time series data and…Aug 2, 20235
Carolyn BaoMMM, MTA and Incrementality, Oh my!I’m often consulted by marketers about this: how do advertisers who spend on both branding and performance ad campaigns triangulate the…Aug 23
Iacopo AmicabileThe Rise of Marketing Mix Models in a Cookieless WorldThe incoming third party cookie apocalypse weakens attribution and marks a new renaissance for MMMs.Jul 2
