Mobile App Advertising

Shopping. The end goal is the same, but the process has changed dramatically over the years. It is said that two-thirds of the World’s Internet consumption will come via smartphones and tablets. What does that mean for your business? …

Anyone interested in marketing will quickly learn that a recommendation from a satisfied customer is one of the most effective methods of advertising. However, if your app is new or hasn’t gained many users yet, it may be difficult to take advantage of this type of method. …

(This article was originally published on Udonis’ blog.) Today, reaching millions of people is simpler than ever. A laptop and internet connection will do the job. Oh, and let’s not forget about Google. If you’re looking to advertise a mobile app, this is the place to be. Google is more…

(This article was originally published on Udonis’ blog.) Some say it’s a necessary evil. Others call it vital to the mobile game economy. Most game developers agree that it’s essential for mobile game monetization. Of course, I’m talking about in-app ads — one of the biggest monetization trends. Over the…

This article comes from the contribution of Ethon, an Ad Optimizer, and the article analyzes the advertising optimization ideas of the novel app on Facebook. Hope this will help other Ad Optimizers. Product Promotion Overlook Project Background: While the novel apps’ markets are steadily rising, we put English novel apps…

In a nutshell, Media Buying is the strategic process of wholesale buying of digital advertising spaces through negotiations and arrangements aimed at finding the most efficient placements. And specifically in the field of performance marketing, media buying is the process of identifying and buying the cheapest and most converting advertising…

It’s all too common for app publishers to simply launch their app and hope for the best. With over two million apps in both the Google Play and iOS app stores, you can’t afford to take any chances when the goal is to stand out from the crowd. …

At GreedyGame, we spend a large amount of time building native ad unit templates (clickable and non-clickable) that fit the design of the game that maximize the publishers yield i.e. CTR, eCPM and hence revenue. The templates that we build help render programmatic ads in real time. This involves understanding…