Nebojsa RadovicSKAN Evolution: Future Enhancements to Optimize iOS Attribution for AdvertisersA few weeks ago, I wrote a short LinkedIn post on SKAN-enabled fraud. When I posted it, I had no idea it would capture so much attention…May 28
Grant SimmonsIdentifying and Stopping Ad StackingAd stacking is a fraud technique where multiple ads are layered on top of each other in a single ad placement. While only the top ad is…Oct 19, 2017
Donna ExploresGoogle Analytics (GA4) Web & App Attribution Explained — Part 1Attribution can be a very complicated topic. We all know that there are many marketing touch points through which users can interact with aSep 18, 2022Sep 18, 2022
Grant SimmonsMarket Incentives That Drive Fraud: The Truth Behind Reach vs. FrequencyLast Click Attribution is an Incentive for Mobile Ad FraudDec 12, 2017Dec 12, 2017
Hamid NaeemApp Attribution: How to solve the iOS 14.5 & ATT updateGrowth marketing has gotten many changes in the last year but the ATT update is on top with changing the whole eco-system specifically in…May 9, 2022May 9, 2022
Nebojsa RadovicSKAN Evolution: Future Enhancements to Optimize iOS Attribution for AdvertisersA few weeks ago, I wrote a short LinkedIn post on SKAN-enabled fraud. When I posted it, I had no idea it would capture so much attention…May 28
Grant SimmonsIdentifying and Stopping Ad StackingAd stacking is a fraud technique where multiple ads are layered on top of each other in a single ad placement. While only the top ad is…Oct 19, 2017
Donna ExploresGoogle Analytics (GA4) Web & App Attribution Explained — Part 1Attribution can be a very complicated topic. We all know that there are many marketing touch points through which users can interact with aSep 18, 2022
Grant SimmonsMarket Incentives That Drive Fraud: The Truth Behind Reach vs. FrequencyLast Click Attribution is an Incentive for Mobile Ad FraudDec 12, 2017
Hamid NaeemApp Attribution: How to solve the iOS 14.5 & ATT updateGrowth marketing has gotten many changes in the last year but the ATT update is on top with changing the whole eco-system specifically in…May 9, 2022
InMapendobyMapendo Tech TeamThe Ultimate Guide To Mobile Attribution: What It Is And Why It Is Essential To Your App Install…Mobile attribution is the framework which connects users’ interactions with mobile ads to events such as installs and in-app actions, which…Mar 17, 2022
InMapendobyMapendo Tech TeamSKAdNetwork And iOS 14: How Did Post-Install Event Optimization Change?With iOS 14 and the following changes in terms of mobile attribution carrying out a successful app install campaign becomes harder and…Jan 24, 2022
InMapendobyMapendo Tech TeamPrivacy & Mobile Attribution: Mobile App Campaigns in the Privacy EraPeople are increasingly asking for their privacy to be protected and authorities and big companies are responding. Apple before anyone. The…Jan 21, 2022
