Mobile Game Advertising

Why do game publishers lie about the gameplay in their ads? Why do mobile gaming companies use fake ads? Why are Mobile games pretty much allowed to false advertise? Why do mobile gaming companies use fake ads? I will give you answers to all of these questions and more! What…

The video game market is now as diverse and competitive as the food or clothing market. Video games help people distract themselves from reality, learn something new, socialize or assert themselves. …

This story originally appeared on the MyAppFree blog. “Why are there so many fake mobile game ads that show gameplay different from the actual games?” “Why are mobile games pretty much allowed to advertise falsely?” “Why do game publishers lie about the gameplay in their ads?” Mobile gaming forums are…

(This article was originally published on Udonis’ blog.) Have you been searching for a simple explanation of user acquisition for apps and games? Look no further — this article is for you. In this beginner’s guide, I’ll explain the basics of user acquisition, why it’s important, the main types of…

Big companies get more and more concerned about their brand safety. They don’t want to be advertised on the same platforms as political, fake news and other shady firms. Google tries to policy those ads and platforms but brands are losing their trust and searching for more reliable ad platforms…

Conceiving and implementing a smart marketing campaign may spell the difference between the success or failure of your mobile game app. It’s no secret that advertising your product to the playerbase most likely to buy or install it is one of the fundamental principles of mobile game marketing. But before…