Mobile Game Marketing

This story originally appeared on the MyAppFree blog. Creating a game is only part of the job done. The next challenge is getting it seen. And it’s a big one. Many developers struggle with mobile game visibility, especially when they are just starting out in the gaming business. …

So, you’ve decided to create a hyper casual game. The key to crafting a game that captivates players, drives installs, and boasts impressive retention rates lies in finding the perfect concept. But where do you even begin? It’s important to remember that no idea is truly original, and every game…

This story originally appeared on the MyAppFree blog. Mobile gaming statistics from 2020 and 2021 are not relevant anymore. Yet, so many sources recycle the same statistics and just put a 2023 label on them. Find this super annoying? We feel you. When it comes to mobile gaming, information that…

This story originally appeared on the MyAppFree blog. Today, there are so many different mobile ad networks to choose from. In their marketing pitches, all of them promise to skyrocket your app and bring you thousands of users. And since you don’t know who to trust, you prefer not to…

This story originally appeared on the MyAppFree blog. “Why are there so many fake mobile game ads that show gameplay different from the actual games?” “Why are mobile games pretty much allowed to advertise falsely?” “Why do game publishers lie about the gameplay in their ads?” Mobile gaming forums are…

This story originally appeared on the MyAppFree blog. In April 2022, Subway Surfers reached 2 billion unique downloads and became the most downloaded mobile game of all time (Data.ai). How big is this? You can think about it this way. There are about 7.8 billion people on the planet right…

This blog post originally appeared on June 21, 2022 on the Matchmade blog at https://matchmade.tv/blog/how-players-discover-mobile-games-in-2022-and-beyond/ In this article, we go through some of the most important industry trends and research findings so you can plan your user acquisition strategy for the latter part of 2022 and beyond with confidence. With…