Mobile Marketing

Mobile apps have become integral to the travel and hospitality industry. From booking flights and hotels to exploring local attractions, travelers rely heavily on mobile apps to enhance their travel experiences. In-App Messages (IAMs) play a crucial role in engaging users and providing them with relevant information and personalized experiences. …

Push notifications have become an integral part of modern communication strategies, serving as a direct and effective means to engage with users and deliver timely information. As technology advances and user expectations evolve, businesses must stay updated with the latest trends and updates in push notifications. The global push notifications…

without spending a dollar more on ads. You’ve read the title right. It’s perfectly possible to get more users while spending the same amount of money (or even less) on paid ads. And even in the current economic atmosphere that we’re all more or less "experiencing," “Oh no, not this…

Memorable customer experiences and sustainability are two critical components to marketers’ success in 2023. MMA Germany’s Chief Content Officer Peggy Anne Salz sat down with Marene Arnold, VP of Marketing & Communications DACH, in the latest “4 Minutes With…” episode to discuss how Mastercard is prioritising these topics and providing…

In this article, Mobio Group will explain how to promote mobile apps in 2023 with Apple Search Ads…Read more The Apple App Store currently has more than 1.6 million apps available. This, of course, is notably different from the 3.5 million apps on Google Play. And IOS has only 27.6%…

Every time I see marketing creatives I just analyze them and pass by. Yeah, most of them (99,999%) are similar. Maybe some UAMs watch them with jaw blowing later. …

People are sick and tired of all their subscriptions. It’s a shocker headline in WSJ.com that — together with data that shows cancellations have outpaced new subscriptions for two straight quarters — should have alarm bells ringing. Fortunately, marketers don’t have to drive their businesses blind. Companies, including RevenueCat [State…

By Maria Ramiro The Petal Ads platform, launched in 2020 to help publishers and advertisers target a global ecosystem of 730 million Huawei device users, continues to grow from strength to strength. Significantly, in what has been a very challenging 12 months for the advertising industry, Petal Ads has provided…

Subscribe to Mobile Artificial Insights — a weekly LinkedIn newsletter where we explore the practical applications of AI tools in every aspect of mobile marketing. Note: To see the full effects of the videos included in this article, make sure to set your YouTube viewing quality at 1080p. A frequent…