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Go to the profile of Ev Williams
Ev WilliamsJan 4, 20156 min read

Pageviews are Obsolete

vintage Evhead

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Go to the profile of Ev Williams
Ev WilliamsJan 5, 20158 min read

A mile wide, an inch deep

I was recently quoted as saying, “I don’t give a shit” if Instagram has more users than Twitter. If you read the article you’ll note there’s a big “if” before my not giving of said shit. As quoted:

If you think about the impact Twitter has on the world…
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Go to the profile of Michiel Sikkes
Michiel SikkesApr 43 min read

Measuring Monthly Active Users

Two weeks ago, we decided that we are going to focus all our efforts for our app Sporzer towards increasing the number of Monthly Active Users (MAUs). The goal we set is to bring this metric up at least 10% per month. We can do that with new signups, or getting more of or…

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Go to the profile of Scott Annan
Scott AnnanNov 5, 2015
A mile wide, an inch deep
Ev Williams
4.1K53

Hey @ev — I’ve read, and re-read this post many times. I think it’s really important and appreciate you taking the time to share it. It seems so many sites are using certain metrics as proxies for value now — time on site, length of page (as in Google’s 2,500+)… part of me thinks there has to be a better formula, and the part is kinda happy that some things can’t be measured so easily. Thanks.

Related tags
MetricsTwitterStartupVintage
Related tags
MetricsTwitterStartupVintage