“Moon-Shot Thinking is not about making a 1% or even a 10% improvement, it’s improving things tenfold (or 10x).” What’s Going On? Stories begin where they begin for a reason. So, how do you sculpt an elephant from a block of marble? If as the character Dr Pangloss says in Voltaire’s satire l’Optimisme, ‘Candide’, “Everything is possible in the best of all possible worlds”, how then is this possible?