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Mina MehdiniaIntroduction to Markov Chain Attribution Modeling in Digital Marketing Part#1Unlocking Customer Insights: A Deep Dive into Markov Chain Attribution Modeling for Digital MarketersMay 31
Xiaoting KuangMachine Learning-Based Multi-Touch Attribution ModelsUnderstanding the impact of various marketing touchpoints on customer conversions has become increasingly challenging.Jul 17
Tracy SestiliMulti-Touch Attribution for CMOsAt its core, multi-touch attribution is about storytelling. Telling the story around marketing influence rather than first (FT) or last…Feb 8
Nanduru SantoshDecoding Marketing Analytics: Media Mix Model vs. Multi-Touch AttributionWe come to the culmination of my series on Media mix modeling(MMM). We began this journey by understanding how MMM is a beacon of hope for…Feb 4
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