Is YouTube falling back?

“Agh another advertisement again.” Is the phrase you hear when someone nowadays tries to open a video on YouTube. And they are right. Whatever this giant media company is doing, it’s not helping them in the musical race between Spotify, Apple Music, and the many other applications…

How to get a meeting with Sony…

These last few weeks have been a whirlwind. I still can’t believe I’m meeting with music execs from Sony. Not just a ‘get to know you, build relationships’ meeting… A REAL meeting. Sitting down with me, my client Genesis Be, and Sony execs…I’ve come a long way from August…

Soundcloud Homework April 12

There are 4C’s that help with writing for the ear.

Correctness- Accuracy is a very important in media

Clearness- You use precise language and your audience understand you. Also, understand what you are talking about to be able…