Nation Branding

Hosting an Olympics in a pandemic context is not an easy mission. I would dare to say that Japan is in a select group of countries that had the conditions to conduct a mega event in such a sensitive context as the current one. Tokyo 2020 was postponed to 2021…

Recently, as we have been discovering and sharing stories about stamps and their creators, we began to notice how these tiny pieces of paper could play a huge role in building a nation’s brand. By Siddharth Khandelwal and Swati Paranjpe Over the last week, in a seemingly serendipitous confluence, we…

Joanna, Founder and CEO of Vibe Israel and Rebecca, Director at New Zealand Story share with us their sentiments towards COVID-19 crisis management and the impact it has had on their respective Nation Brands. …

What are you doing, Malcolm? I’m currently contributing to the latest nation brand strategies of Bloom Consulting, but more specifically I’m covering exporting and inward investment. Recently, I worked on Bloom Consulting’s proposals for a Nation Brand strategy for a country in the Middle East and a major real estate development in Lisbon, Portugal. Describe your typical workday. Typically…

Part II: Looking into the brand of the Hallyu ecosystem Diplomacy is an important practice in international relations as it fosters countries’ relationships with each other. In the previous article, “K-Pop Diplomacy” was discussed whereby South Korea bolsters its rapport with other countries while promoting its culture at the same…

Currently, the focus of any national, regional or local government is to manage the crisis in the best way, save as many lives as possible, and minimize its economic impact. …

We might have heard about branding for any kind of products, but have you ever heard the concept of nation branding? Yes, the nations also have a brand too and more and more nations are getting more aggressive to build their brands. But why? Nation branding practitioners believe that the…

By Prof. Rafael N. Castro M., MSc. Finance and Marketing Is this really true, and no one wants to say it or accept it? Or is it not convenient not to say or not to accept it? …

By Prof. Rafael N. Castro M., MSc. Finance and Marketing “…there are 12 times more people masturbating than uploading photos to Instagram” This article (*) is only a brief excerpt from an interview with Fabian Thylmann, the man who sponsors 16 million orgasms a month. Fabian Thylmann…