Thomas Zoëga RamsøyIs Your Brain Ghosting Ads?Ever feel like ads just bounce off you? You’re not alone. Welcome to the world of “ad immunity” — the latest buzzword in consumer…5d ago
Ryan DuffyinKnowableThe Secret Science of NeuromarketingExploring the cutting-edge — some say creepy — methods marketers use to manipulate human desire.Nov 16, 20224
Dmitry GaidukAI Creation, AI Validation: A Case Study of Coca-Cola’s ‘Masterpiece’Coca-Cola has recently revealed its latest installment in the ‘Real Magic’ brand platform with a captivating global ad titled…Nov 21, 2023Nov 21, 2023
Krupa ShettyNeuromarketing: Understanding Consumer Behavior through Brain ScienceIn today’s highly competitive market, understanding consumer behavior is crucial for creating effective marketing strategies. One…Jul 7Jul 7
Paul Hewett8 Consumer Psychology Books Every Marketer Should ReadEarly in my career, a handful of marketers quickly surfaced as industry pioneers; David Ogilvy, Jay Abraham, and Drayton Bird to name a…Jan 15, 20181Jan 15, 20181
Thomas Zoëga RamsøyIs Your Brain Ghosting Ads?Ever feel like ads just bounce off you? You’re not alone. Welcome to the world of “ad immunity” — the latest buzzword in consumer…5d ago
Ryan DuffyinKnowableThe Secret Science of NeuromarketingExploring the cutting-edge — some say creepy — methods marketers use to manipulate human desire.Nov 16, 20224
Dmitry GaidukAI Creation, AI Validation: A Case Study of Coca-Cola’s ‘Masterpiece’Coca-Cola has recently revealed its latest installment in the ‘Real Magic’ brand platform with a captivating global ad titled…Nov 21, 2023
Krupa ShettyNeuromarketing: Understanding Consumer Behavior through Brain ScienceIn today’s highly competitive market, understanding consumer behavior is crucial for creating effective marketing strategies. One…Jul 7
Paul Hewett8 Consumer Psychology Books Every Marketer Should ReadEarly in my career, a handful of marketers quickly surfaced as industry pioneers; David Ogilvy, Jay Abraham, and Drayton Bird to name a…Jan 15, 20181
Wojciech PopielaCaveman shopping — Neuromarketing and User Experience Design 🧠Trolley Hunters is a painting created by Banksy. It presents a metaphor for today’s customers and what neuromarketing stands for. Here are…Jun 271
Ema Šantek ZubacLimbic map-the method to define a target audience in 2021.-CXL“All models are wrong, but some are useful.” — George BoxNov 8, 2020
Nimble by FrancisHow To Trigger Your Client’s BUY ButtonEvery time you find something you want to buy, your brain is driven to get it. It’s such a natural human response that we barely think of…Jun 25