Tiago Rodrigo·4 days agoNeuromarketing — New Tools in Consumer Behavior AnalysisFor the past 15 years, a new study domain has made considerable space into both scientific research and market analysis: Neuromarketing. The field of Neuroscience gained momentum in the study of cells and interactions between brain areas and systems, but it really took off when it became associated with consumer…Neuromarketing5 min readNeuromarketing5 min read
Dr. Walid Soula·Mar 18Neuromarketing | Theories of Persuasion and NeurosciencePersuasion Persuading is not easy and until recently it was considered more of an art than a science. A persuasion theory is a model that can explain and predict the probability messages(of a person A) have to influence or convince (person B).a …Neuromarketing7 min readNeuromarketing7 min read
Teekay Rezeau-Merah·Mar 16Member-onlyThe Mindful Marketer: Using Minimalism to Harness The Power of NeuromarketingI’m a neuromarketing and neuroscience nerd. — As a marketing graduate turned digital marketing expert, I’ve always loved consumer behavior classes more than any other class. As a minimalist, I use neuromarketing tactics for ethical brands and services all the time. …Neuromarketing4 min readNeuromarketing4 min read
Dr. Walid Soula·Mar 13Neuromarketing | Understanding the six stimuli to influence the primal brain : TangibleIt is hard to explain just how a single sight of a tangible object with measurable dimensions could so shake and change a man. — H. P. Lovecraft, American author Making something tangible means the ability to achieve simplicity in the explanation and thereby minimize the cognitive effort to decode…Neuromarketing4 min readNeuromarketing4 min read
Gemma Rubio Rodrigo·Mar 10More options are not always betterWhen we have many options, our brain becomes overloaded and it struggles to choose which one will be the best. It becomes difficult for us to make a decision among so many possibilities. Today we live in a world with almost infinite options, and this causes our decision-making to suffer…Neuromarketing5 min readNeuromarketing5 min read
Dr. Walid Soula·Mar 10Understanding the six stimuli to influence the primal brain : PersonalBuster Benson, a software engineer with a passion for decoding human behavior proposed an interesting nomenclature of 188 cognitive biases. (Figure 1)Neuromarketing7 min readNeuromarketing7 min read
Dr. Walid Soula·Mar 9Neuromarketing | Fear of regret and persuasive messageSome people are often reluctant to start the message out of a negative situation; however, this is the best way to get the emotion lift that is necessary to engage your audience Failure to act in the face of a negative event (fear of regret) has more negative consequences than…Neuromarketing2 min readNeuromarketing2 min read
Billy Nascimento·Mar 7The role of Neuromarketing in promoting a Sustainable FutureAligning Consumer Behavior with Doughnut Economy through Consumer Neuroscience — Hello, neurofriends! Let’s talk today about neuromarketing and how it may change consumer behavior in the direction of a sustainable future that aligns with the principles of the Doughnut Economy. …Neuromarketing6 min readNeuromarketing6 min read
James Christopher·Mar 5The Factors that Drive DevelopersKnowing the psychological factors of that influence developers can help you craft an effective marketing strategy. — There is no doubt that developing software is a creative and fulfilling job. However, the developers are motivated by more than just money and fame. …Neuromarketing8 min readNeuromarketing8 min read
Dr. Walid Soula·Mar 1Neuromarketing | How information is transferred from our visual sense to our brainColavita effect, named by the researcher who proved the superiority of the visual sense over the other senses. The most surprising thing about this research is that the brain collects data from the other senses just to improve the information that comes from the visual sense. 1/ It starts with…Neuromarketing3 min readNeuromarketing3 min read
