Why Brands Should Think Twice About ‘Engaging Their Audiences’Andy Hunns, creative director at Clinic, asks whether it’s short-sighted for brands to exclusively target their set audience
Beyond DemographicsA desire for individuality and meaningful engagement is shaping the way brands communicate with their audiences. Bella Towse, creative strategist at brand and packaging design agency Bulletproof, argues that this marks the death knell for copycat branding and soulless, pushy, ‘targeted…
Atomised brands: Learning to lose controlMark Curtis, chief client officer at Fjord, design and innovation from Accenture Interactive, on why brands that distribute themselves across different platforms and services better suit their customers’ needs
Power To The PeopleJoost Nauta, co-founder and CEO of IMA, on how brands can best work with influencers to increase their reputation, consideration and return on investmentInfluencers — people with a certain stature, knowledge or authority — can have a large impact on purchase…
Marketing & HR: Can We Be More Than Friends?Melissa Andrada, founder of Qlue, a people, culture and learning consultancy, and Dan Southern, senior strategist at Contagious Insider, on how two important teams should be bringing out the best in each other in 2016 and beyond.
Thinking Further than the FutureR/GA London’s senior experience designer, Matt Cane, argues that UX designers should think about what’s on the horizon as well as what’s right for now to evolve their methodology
Filtering for SerendipitySaul Parker, insight and strategy director at Livity, explains why we’re living in the age of the edit.
Authenticity By NumbersHazel Barkworth, cultural insight associate director at Added Value, looks at how ‘authentic’ spaces can quickly become disingenuous and asks how brands can push their spaces and ideas beyond the aesthetic
Brand Building in the age of Invisible TechnologyPats McDonald, chief strategy officer at Isobar, considers the implications of frictionless interfaces for brands that thrive on disruption
