Nudge

This or That: The Motivators Edition In this series, we’re exploring why one motivator may work better than another to spark action in a specific behavior change scenario. I’ll admit that I may be on the laggard end of the this-or-that-game diffusion curve, but I’m ok with that. 😊 Scenario 1: No Mow May The behavior change goal: We want households…

Nudge Theory → 輕推你的「不理性」 — 人類不是絕對理性的生物 我們在理解、推論或做決定時，容易受下列幾項因素影響： 認知偏誤 Cognitive Bias 情緒 Emotions 心智捷徑 Mental Shortcut （又稱「捷思」Heuristics） 生長背景、環境 Background 其中書裡提到的心智捷徑，可分為三種： 定錨效應 Anchoring 特價時，你用 390 元購入定價為 990 元的襯衫，讓你感覺「賺到了！」。全因為廠商的定價策略讓你認為這件襯衫的價值真的是 990 元。 2. 易得性偏誤 Availability 覺得「這週的天氣都不好」，可能只是剛好連下了兩天的雨。 覺得「坐飛機風險高」，是因為飛機出意外時，新聞媒體都會大肆報導。但事實上，飛機發生意外的機率遠比在陸地上的任何一種交通工具來的低。 在職場上覺得「自己做得比別人多」，只因為你沒有看見別人私下做的所有努力

Don’t be a nagger. Be a nudger. Vitamin bottles by the fridge. Facemasks on the doorknob. Larger recycling bins. These are all some of the beneficial ways in which we can architect our lives. …

Patients expect to receive the most effective care based on the best available evidence. But keeping up with evidence in today’s world is near impossible — to do so, consultant physicians might be expected to read 19 articles per day, 365 days per year. …

Why I relished learning about these principles in my journey toward product design & strategy. Understanding behavioural theories helped in product design and strategy in a way that will benefit the consumers, not just the companies. …

Have you ever had trouble choosing a dish from your favorite food app? Apps give you food recommendations based on your preferences right away. These aren’t notifications or reminders from your app. They are simply Nudges.

Why do our thoughts need to be proofread and how does Perfection vs iteration & Nudging play a role in the truth seeking. — The success of any person or any project lies in finding the truth about — what and how things work rather than trying to be right. As humans, we tend to consider our opinions to be always right. …

Perancangan Tempat Sampah Cerdas ini akan mencoba memadukan proses desain Double Diamond dengan Nudge Principle. Disclaimer Studi kasus ini dibuat berdasarkan versi ringkas dari tugas akhir (skripsi) yang sudah saya selesaikan sebelumnya. Introduction Sampah-sampah yang tidak dipilah cenderung akan meningkatkan penumpukan dan aroma tidak sedap. Selain itu, perilaku membuang sampah tidak…