Nudge

This time, in a series discussing the use of nudges in local governments in Japan, we’ll be hearing from Mr. Takashi Anbai, the former Secretary General of Hokkaido Information University, about a project to reduce food loss at convenience stores on the university campus. The project was carried out by…

In this installment of our series on the use of nudges in local governments in Japan, we would like to introduce you to Mr. Masahiro Asada of the Kurashiki City Fire Department. …

The question of how to incorporate sustainability into our lives has long been debated. Can we integrate it at the beginning, before it becomes habitual and a part of our daily routine? Here we take a look at some concepts that contribute to, shall we say, sustainable design, or more…

Are your decisions really yours? Find out more about the Choice Architecture and the Nudge Theory. Imagine you went to a supermarket to buy a cosmetic product of a brand you prefer. While walking down the aisle of the supermarket, you noticed the sale/offer signs on the shelves. The product…

In this blog post, we will showcase a recent example of nudging practices in Japan. …

Make a positive impact on the environment by promoting eco-friendly buying — The Intention-action gap is a phenomenon in which there is a discrepancy between what people say they want to do and what they actually do according to HBR. This can be seen in our attitudes towards sustainable products, where although we may express the desire to purchase them, we often…

It is everywhere these days and everybody is hyped about it. Experts from every field have tried it and shared their opinions online making the buzz increase. I “interviewed” the star of the moment, because who could better describe what ChatGPT is if not itself? What is ChatGPT? BB: Can you explain in…

Have you ever signed up for a free trial offer, only to find yourself still paying for it several months later? If it makes you feel any better, you’re not alone — welcome to the world of ‘nudge’. “Few books can be said to have changed the world,” said the…