Nykaa

UX Design Sprint hosted by Anudeep Ayyagari — Project Overview: This project is part of a 21-day sprint challenge led by Anudeep Ayyagari, I was assigned the Nykaa Fashion app product to work on. Best part is we have assigned the team with the same product and individually worked on different problem statements. There were several problem statements…

Introduction Nykaa is a retail company in the domain of fashion and cosmetic products. However, If it wants to launch body and healthcare products for babies, it should have the following features Should not contain harmful chemicals Should be itch-free/allergens free No artificial scents Dermatologically approved Parabens free It should be…

UX Designathon Case Study Index An Overview Why Nykaa? Problem Statement Existing User Flow of Nykaa Stream UI Prototype Behind The Scenes Evaluation & Problem Identification Hypothesis Secondary Research Primary Research HMW/Ideation Wire Framing Improved UI Before Testing Improved UI After Testing Future Scope Learnings An Overview I recently participated in a 48 hours Designathon (a UX…

This blog post will explore video blogging in e-commerce (beauty and wellness segment). The what, The why, The how and The What if! — Index Project Summary/An Overview Our Project Team — Roles and responsibilities The Problem Statement Defining the Who! The recent experience of Nykaa Stream User and Business Goals Key findings from Research The Core problems and ideation Conceptualization — Exploring Design Treatments

ICYMI, we announced LBB’s acquisition by Nykaa last month 🎉 You can read more about this here. LBB will continue to operate independently, with a continued focus on being a curated lifestyle discovery destination for our consumers, brand and seller partners. LBB started as a tumblr blog. And we’re Nykaa’s…

I am uncertain about “every little girl dreams of her marriage”, but I am certain about “every little girl wants to create her own significance in the world”. It energizes me whenever I read or hear about women who paved their way. Their struggles, epiphanies, and success bring out “The…

On what makes e-commerce work Falguni Nayar: When I was starting the e-commerce business, I read a lot of research to understand if price was the only reason why consumers buy on e-commerce. To my surprise, assortment and convenience of home delivery were the two biggest reasons why consumers buy…

Shares of recently listed companies came under heavy selling pressure with food delivery company Zomato, cosmetics-to-fashion retailer Nykaa, fintech major Paytm, and 12 other stocks hitting their respective all-time lows on the BSE in Monday’s intra-day trade. Data Patterns (India), Star Health and Allied Insurance Company, Vijaya Diagnostic Centre, CarTrade…

Inspire me Digest Feminism & Empowerment Nykaa recently made a blockbuster debut in the stocks market, putting its founder Falguni Nayar into spotlight. While she might not be the first entrepreneur to reach such a powerful stage, but she surely is a woman who we all should look forward to.