Omnichannel

In today’s rapidly evolving business landscape, effective marketing requires embracing an omnichannel approach to meet the changing expectations of customers. The traditional linear customer journey has transformed into a dynamic and multi-channel experience. …

Introduction In the modern business landscape, providing a seamless, integrated customer experience is not just a luxury — it’s a necessity. Enter the omnichannel customer experience. This strategic approach ensures that customers have a consistent, personalized experience across all brand touchpoints, be it online, in-store, or through a mobile application. …

Initial experience with Firebase Cloud Messaging and move to Paid CLM tool User acquisition is like planting a seed, but user retention is like nurturing a Plant. Our marketing team recently took the reins on handling push notifications for our games, and let me tell you, it’s been a real…

1. Respond to customers within seconds, not hours.

By: Aubrie Pagano + Naomi Goez Just when it seemed like it couldn’t get any harder for brands to find and keep customers, the FTC proposed a bill two weeks ago that would potentially prohibit marketers from creating auto opt-in marketing flows on their website. It’s not an over-statement to…

If you’ve ever received a message from a bot that was supposed to be “personalized,” you know how awkward and cringey it can be. But fear not, my friends! As a digital marketer, I’ve seen it all, and I’m here to help you create a truly kick-ass personalized customer experience…

Let’s first define a few things before we dive in. There are many different customers that your brand is probably hoping to attract, convert, and retain. In this article, we will be focusing on the customer that your brand has already converted — the paying customer. Your brand should have…

Available on demand Omnichannel engagement speaks to the integration, orchestration and tailoring of customer interactions and HCP-engagement across a myriad of channels ensuring a clear, consistent message throughout. Although significantly beneficial, a well-laid out omnichannel engagement strategy carries high levels of complexity. Consequently, there are multiple barriers hindering the delivery of a true omnichannel experience.

Pratik Desai, Chief Personalization Architect, shares his insights on why personalization is table stakes, the two essential pillars of a successful personalization strategy, and how to implement personalization effectively by starting small, building to scale, and investing wisely. — Welcome to another exciting episode of Personalization Talks, where we delve into the fascinating world of personalization by engaging in insightful conversations with industry experts.