Online Press Releases

We are delighted to have onboarded cyber security expert, Shane Read, onto the Hex Trust team. Here is Q&A tell help you get to know him better. Tell us a bit about yourself. My career to date has predominantly been as an Information Security professional, a field I am both passionate about in my work and…

If you are launching a new website, is that newsworthy enough to send a press release? This is a question many small business owners ponder. This is a valid question. In some cases, editors would say “a new website, so what?” But, in other cases, the fact that you are…

Contrary to popular belief, social media did not kill the press release. PRs almost went extinct, but they evolved to survive. When I first started writing PRs, we sent them via email or even fax in the hopes of garnering media attention. Did it work? If you had a good…

April is Earth month. To be effective in getting media attention, small business owners should take advantage of Earth month in their press releases. This article will give you ideas of how you could incorporate the environment in your business and in your press releases. …

Small business owners and entrepreneurs often understand why they want to send a press release to media. They also might know how to do it to generate interest in their company. However, sending to media is one usage of press releases. Small business owners can get more bang for their…

Entrepreneurs and small business owners need help with marketing and press release distribution. They don’t know where or how to achieve their publicity goals. They want to get media attention but they aren’t sure how to start. This article will help them understand the process. by Louise Harris Small business…

Entrepreneurs tend to use checklists and to-do lists. It helps them stay organized. They can be good for easy reference. Here are the key points you want for successful press release distribution. Read this article for an online press release small business checklist. by Louise Harris Small businesses and entrepreneur…

Entrepreneurs have a lot of expenses. They need to save money wherever they can. For example, they can save money on sending their press releases. They can save money on marketing. They can save money on overhead by doing things online. …

Small business owners often stop marketing their business in December. They believe that people are too busy partying to want to know about their company or services. Those selling products do well in December, but the rest decide they can wait until January. This philosophy is a mistake. Not only…