How we buy vs how we love
I’m not an expert in love and no Carrie Bradshaw, but did you guys notice how conversion stories and romance share a similar narrative structure? Strangers become friends, lovers or customers.
McKinsey found that nearly 3 in 5 bottom-of-the funnel ads leads do nothing. Why? it’s easier to bail than make an actual decision. What does this mean? It means that the bottom of the funnel is very broken. And it’s going to be a fight to get back on top of this situation.
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