John DeaninDean’s ListWhy Derail Harris?Harris’ critics forget who she is running against and what is at stake.3d ago19
alexandragaglianoHow I Play A Role in the Two-Step Flow TheoryIn mass communication theory, the two-step flow model believes that the diffusion of information goes through opinion leaders to reach an…May 23, 2021
Julia PatitucciWhich Influencer is Right for Me?A discussion on how we select which opinion leaders we decide are worth listening to.May 25May 25
Emily JonesWho Do You Trust as Your News Source?It was originally believed that audiences were susceptible to the influence of mass media. Early mass communication theories held that…May 23May 23
AwwareKey Opinion Leaders (KOLs): How to Find and Engage Them in MarketingIn the dynamic world of digital marketing, identifying and collaborating with key opinion leaders is a pivotal strategy for brands and…Apr 4Apr 4
John DeaninDean’s ListWhy Derail Harris?Harris’ critics forget who she is running against and what is at stake.3d ago19
alexandragaglianoHow I Play A Role in the Two-Step Flow TheoryIn mass communication theory, the two-step flow model believes that the diffusion of information goes through opinion leaders to reach an…May 23, 2021
Julia PatitucciWhich Influencer is Right for Me?A discussion on how we select which opinion leaders we decide are worth listening to.May 25
Emily JonesWho Do You Trust as Your News Source?It was originally believed that audiences were susceptible to the influence of mass media. Early mass communication theories held that…May 23
AwwareKey Opinion Leaders (KOLs): How to Find and Engage Them in MarketingIn the dynamic world of digital marketing, identifying and collaborating with key opinion leaders is a pivotal strategy for brands and…Apr 4
Kaliyah HalseyBeyond Headlines: A Deep Dive into the Two-Step Flow TheoryIt’s no secret that people tend to trust opinion leaders regarding specific topics instead of fact-checking and ensuring what they are…Sep 10, 2023
Daniela JaramilloInflu and the way we consume mediaThe two-step flow theory states that the diffusion of information goes through opinion leaders before reaching the audience. The media…Sep 9, 2023
Vincent SteelThe “Two-Step Flow” theory is flawed, but highlights the danger of blindly trusting “Opinion…Fortunately, there are a few simple rules to avoid the pitfalls of choosing the wrong ones.Jan 30, 2023