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LuxevedaAll You Need to Know About Search ArbitrageSearch Arbitrage is purchasing a keyword on one search engine, for example, Google, while directing the person searching to another engine…Nov 20, 20201Nov 20, 20201
Tilman Drerupintech-at-instacartBandits for Marketing OptimizationToban Wiebe, Fang Guo, Rustin Partow, and Tilman DrerupJun 26
Jose ParreñoAdjusting CPCs based on binary multipliersOptimize algorithmic bidding with binary multipliers, even if they are constrained with minimum floors.Jul 27
Jose ParreñoHow to calculate elasticity of bids in PPC marketingMaster PPC bid elasticity! Discover techniques to normalize metrics, handle non-linear trends, and ensure smooth, positive elasticity.Jul 17
Jose ParreñoBidding 101 formulas you should knowUnlock bidding success in paid marketing! Discover CPC, CPA, and ROAS formulas with our easy-to-use calculator. Get the basics right!Jul 19
LuxevedaAll You Need to Know About Search ArbitrageSearch Arbitrage is purchasing a keyword on one search engine, for example, Google, while directing the person searching to another engine…Nov 20, 20201
Appsfactory GmbHMaster the App Store: A Simple Guide for Mobile App SuccessIgnoring the importance of app store management will prevent your app from outshining the competition and cost you users. So get ready to…Feb 22
Magic PixelWhy Paid marketers need a different Tag Management System?Traditional tag management systems and their implementation are no longer relevant. Paid marketers deal with an entire set of media pixels…Jun 2, 2021