Greg ViljoenMetrics: Reach vs. Impressions — Which is more important?Reach vs. impressions metrics may seem like the same measurement but as with every metric in the digital space, the devil is in the detail…Aug 27
Rupanksha SrivastavaHow This Adidas Ad Campaign Went ViralLet’s take athletic apparel giant Adidas as a recent example of using PAID MEDIA effectively.Jul 51
The Influence AgencyTop 10 Digital Advertising Trends for 2024 (And Beyond)New and innovative technologies are redefining how businesses cater to their consumers and their preferences. Over the last decade…Nov 27, 2023Nov 27, 2023
InTrepSess MagazinebyJennifer FortneyPaid Media, Guarantees and A Cautionary TalePaid media is a reality for PR pros and businesses that want to generate awareness and drive traffic, creating a complicated balance for…May 5, 2023May 5, 2023
Marketer SNavigating the World of Digital Media: Insights and Strategies for SuccessAttending the virtual seminar by Amanda Lee, Account Director at The Aber Group, I felt incredibly fortunate to have had the opportunity to…Feb 21, 2023Feb 21, 2023
Greg ViljoenMetrics: Reach vs. Impressions — Which is more important?Reach vs. impressions metrics may seem like the same measurement but as with every metric in the digital space, the devil is in the detail…Aug 27
Rupanksha SrivastavaHow This Adidas Ad Campaign Went ViralLet’s take athletic apparel giant Adidas as a recent example of using PAID MEDIA effectively.Jul 51
The Influence AgencyTop 10 Digital Advertising Trends for 2024 (And Beyond)New and innovative technologies are redefining how businesses cater to their consumers and their preferences. Over the last decade…Nov 27, 2023
InTrepSess MagazinebyJennifer FortneyPaid Media, Guarantees and A Cautionary TalePaid media is a reality for PR pros and businesses that want to generate awareness and drive traffic, creating a complicated balance for…May 5, 2023
Marketer SNavigating the World of Digital Media: Insights and Strategies for SuccessAttending the virtual seminar by Amanda Lee, Account Director at The Aber Group, I felt incredibly fortunate to have had the opportunity to…Feb 21, 2023
Oscar LecarnaqueWhat is the best attribution model for your business in Google Ads?Google Ads attribution model is a tool that allows advertisers to measure the impact of their online advertising campaigns and understand…Jan 5, 2023
Askia UnderwoodData and Insights Were Not Created EqualContrary to popular opinion, paid media campaign outcomes are not wholly defined by data.Sep 4, 2022
